tag:blogger.com,1999:blog-12574315586570223502008-07-16T20:53:38.950-04:00SEO and Web Marketing from OttawaANNA TULCHINSKYhttp://www.blogger.com/profile/10191212242861257630noreply@blogger.comBlogger14125tag:blogger.com,1999:blog-1257431558657022350.post-83977505633861451872008-04-28T13:01:00.001-04:002008-04-28T13:02:59.329-04:00A Google Prototype for a Precision Image SearchSAN FRANCISCO — Google researchers say they have a software technology intended to do for digital images on the Web what the company’s original PageRank software did for searches of Web pages. On Thursday at the International World Wide Web Conference in Beijing, two Google scientists presented a paper describing what the researchers call VisualRank, an algorithm for blending image-recognition ANNA TULCHINSKYhttp://www.blogger.com/profile/10191212242861257630noreply@blogger.comtag:blogger.com,1999:blog-1257431558657022350.post-17781076121045310022008-04-09T16:35:00.002-04:002008-04-09T16:39:51.149-04:00Yahoo Goes to Bed with GoogleAnother shot has been fired in the bitter battle between Microsoft and Yahoo. The Internet company plans to announce Wednesday afternoon that it will begin a test advertising partnership with Google, people briefed on the plan told DealBook. In the experiment, expected to last for two weeks and applying only to users in the United States, Yahoo will display Google-provided ads alongside its own ANNA TULCHINSKYhttp://www.blogger.com/profile/10191212242861257630noreply@blogger.comtag:blogger.com,1999:blog-1257431558657022350.post-12558622686462472002008-03-31T14:16:00.003-04:002008-03-31T14:25:06.554-04:00Google's Selling SEM and SEO via Performics Angers SEO CommunityCompanies that provide services for improving Web sites' search-engine rankings and running effective search-engine ad campaigns have a new competitor: Google. Bundled in the DoubleClick acquisition came Performics, which provides search-engine marketing (SEM) and search-engine optimization (SEO) services. This has created concern for SEM and SEO service providers, which now face Google, a key ANNA TULCHINSKYhttp://www.blogger.com/profile/10191212242861257630noreply@blogger.comtag:blogger.com,1999:blog-1257431558657022350.post-24317600288844768502007-12-16T22:33:00.000-05:002007-12-17T07:27:15.924-05:00Goolge to Tackle Wikipedia with New Knowledge ServiceGoogle is to go head-to-head with Wikipedia, the web’s largest reference work, in a clash of two of the internet’s most powerful brands. A new Google service, dubbed knol, will invite “people who know a particular subject to write an authoritative article about it”, Udi Manber, a Google engineer, said. Like Wikipedia, articles in knol (the name derives from “knowledge”) will be free to read ANNA TULCHINSKYhttp://www.blogger.com/profile/10191212242861257630noreply@blogger.comtag:blogger.com,1999:blog-1257431558657022350.post-83559594849648406032007-10-05T11:49:00.000-04:002007-10-05T14:43:51.168-04:00SEO Guidelines for the Production of White Papers and Case StudiesIf you are responsible for marketing lead generation campaigns at a B2B company, white papers and case studies would always be in the center of your attention. White papers and case studies is something your site's visitors (aka potential customers) will always read if they are serious about buying your type of product or services. Every purchasing decision is accompanied by research of ANNA TULCHINSKYhttp://www.blogger.com/profile/10191212242861257630noreply@blogger.comtag:blogger.com,1999:blog-1257431558657022350.post-3230439390637576802007-09-27T20:22:00.000-04:002007-09-27T20:32:08.064-04:00Free Google Presentation Software Now AvailableFinally, free presentation software from Google as part of the Google Docs suite. The Google Docs service is free but you will have to create a user name and password. Once logged in, click on 'New' and then click on 'Presentation'. The software is compatible with all popular browsers and can be shared by multiple users, eliminating version control headache. You can upload images, change ANNA TULCHINSKYhttp://www.blogger.com/profile/10191212242861257630noreply@blogger.comtag:blogger.com,1999:blog-1257431558657022350.post-36386259579094924272007-09-25T14:57:00.001-04:002007-09-26T11:12:19.999-04:00SEO Consulting RatesIn the last couple of weeks I received 12 customer leads via my main website at http://www.annatulchinsky.com . Most of those leads were from small business owners who were trying to find an affordable SEO consultant or service provider. I know that my rates do not exceed industry average, in some cases they are lower than average SEO consulting rates. I am able to offer lower SEO consulting ANNA TULCHINSKYhttp://www.blogger.com/profile/10191212242861257630noreply@blogger.comtag:blogger.com,1999:blog-1257431558657022350.post-61836651269889024002007-09-20T10:54:00.000-04:002007-09-20T12:35:35.439-04:00Be Found: Adding RSS Feeds to Your BlogIf you have a specialized website or a blog where you publish new content regularly, don't forget to add a feed to it. News feeds come in different standards, with RSS being the most popular one. Adding a feed to your blog is very easy, especially if you are hosting your blog on large platforms like Blogger or Word Press. In this case, you simply need to check the right box in your management ANNA TULCHINSKYhttp://www.blogger.com/profile/10191212242861257630noreply@blogger.comtag:blogger.com,1999:blog-1257431558657022350.post-51621775859025965982007-09-19T11:59:00.000-04:002007-10-05T11:48:48.005-04:00SEO Tips for B2B Businesses without SEO BudgetOne of the best ways to SEO optimize a B2B website is to focus on the company's marketing collateral. As rule, B2B companies do not have a flexible infrastructure that would allow for a full-scale SEO optimization project on the fly, because this type of projects requires close collaboration between multiple teams, demanding a fair amount of project management effort. Given that websites are ANNA TULCHINSKYhttp://www.blogger.com/profile/10191212242861257630noreply@blogger.comtag:blogger.com,1999:blog-1257431558657022350.post-83498147171693742302007-09-19T10:43:00.000-04:002007-09-19T17:06:57.248-04:00Google to Sell Web-Page Ads Visible on Mobile PhonesIn another step to extend its dominance of online advertising, Google said Monday that it would begin selling ads on Web pages that are viewed on cellphones. The company said that its new product, AdSense for Mobile, would establish a cellphone advertising network in which Google would match ads with the content of mobile Web pages, much as it does online. Other Internet giants, including YahooANNA TULCHINSKYhttp://www.blogger.com/profile/10191212242861257630noreply@blogger.comtag:blogger.com,1999:blog-1257431558657022350.post-27781617123408299012007-09-18T16:40:00.001-04:002007-09-19T10:42:47.128-04:00Google Program Enlists Mini-Sites as Selling Tool for AdvertisersGoogle is seizing on the popularity of widgets — small online tools that function like mini-Web sites — for its latest push into advertising. The online giant will announce today a Gadget Ads program that will provide tools for advertisers to run widget ads in Google’s AdSense network. Marketers can use space within these display ads on Google’s network to show videos, offer chats with ANNA TULCHINSKYhttp://www.blogger.com/profile/10191212242861257630noreply@blogger.comtag:blogger.com,1999:blog-1257431558657022350.post-20258869303056279282007-09-18T16:40:00.000-04:002007-09-20T12:14:47.771-04:00SEO Perspective: Why Have a Blog?If you have a business and a website and wondering whether or not you need a blog, the answer is 'yes'. All other reasons aside, one great reason to have a blog is that it can boost your search engine optimization (SEO), i.e. your positioning on search engines. Link building is essential for successful SEO. Every link pointing at your site adds value to your site's ranking by search engines. ANNA TULCHINSKYhttp://www.blogger.com/profile/10191212242861257630noreply@blogger.comtag:blogger.com,1999:blog-1257431558657022350.post-71354432605261717812007-09-14T14:22:00.000-04:002007-09-19T17:36:09.820-04:00Blogs: Time to Get SeriousAs reported by TechCrunch, blogs are officially media. In two determinations handed down on September 4, 2007, the US Federal Election Commission (FEC) found that political blogs and bloggers are media for the purposes of US Electoral Law. The blogosphere is shaking its head and giggling, since blogs have been one of the most reliable sources of information for a few years already. Everyone ANNA TULCHINSKYhttp://www.blogger.com/profile/10191212242861257630noreply@blogger.comtag:blogger.com,1999:blog-1257431558657022350.post-78695710548050900942007-09-12T12:44:00.000-04:002007-09-19T17:11:22.265-04:00SEO Experience: Starting a New BusinessIf you are starting a new business and haven't yet registered a domain name for your future website, here are a few things that you can do to ensure your site is found by visitors: Purchase a 1-day subscription for WordTracker and do a reality check on the keywords you want to to focus on. When I source new contracts for my firm, I often visit job boards to see what kind of skills are in demand,ANNA TULCHINSKYhttp://www.blogger.com/profile/10191212242861257630noreply@blogger.com