tag:blogger.com,1999:blog-12574315586570223502012-01-20T15:11:53.688-05:00by Anna TulchinskyANNA TULCHINSKYhttp://www.blogger.com/profile/10191212242861257630noreply@blogger.comBlogger361100tag:blogger.com,1999:blog-1257431558657022350.post-51168519398168751172012-01-20T15:11:00.000-05:002012-01-20T15:11:53.699-05:00

It is probably not warranted to create a special post for such a small topic, but I couldn't resist the urge to announce that after a few months of arduous SEO efforts, my web design company finally got on the first page on Google.ca for our two main keywords: website design Ottawa and web design Ottawa. We managed to get on the 2nd page quite quickly, within 4-6 weeks from the start of the

ANNA TULCHINSKYhttp://www.blogger.com/profile/10191212242861257630noreply@blogger.com0tag:blogger.com,1999:blog-1257431558657022350.post-34571972925240935352011-11-15T11:24:00.001-05:002011-11-15T11:30:25.175-05:00

If your site got downgraded by Google in the last couple of days, the announcement below is probably the reason why. The most important ones for SEO are these five changes in Google's algorithm: Snippets with more page content and less header/menu content: This change helps us choose more relevant text to use in snippets. As we improve our understanding of web page structure, we are now more

ANNA TULCHINSKYhttp://www.blogger.com/profile/10191212242861257630noreply@blogger.com0tag:blogger.com,1999:blog-1257431558657022350.post-37400886327984034642011-10-29T11:53:00.002-04:002011-11-15T11:32:40.370-05:00

This October Google launched a new SSL-based restriction on search data, "making search more secure". For users who are signed into their Google account (gmail, blogger, analytics, etc.), while searching on Google for certain keywords, their search terms will not be "passed" along to the websites they visit. So the website owners won't know what keywords those users typed to get to their sites.

ANNA TULCHINSKYhttp://www.blogger.com/profile/10191212242861257630noreply@blogger.com0tag:blogger.com,1999:blog-1257431558657022350.post-79736337958325830662011-10-06T07:40:00.001-04:002011-10-06T12:02:47.497-04:00

"3 Apples changed the World: 1st one seduced Eve, 2nd fell on Newton and the 3rd was offered to the world half bitten by Steve Jobs". "No one wants to die. Even people who want to go to heaven don't want to die to get there. And yet death is the destination we all share. No one has ever escaped it. And that is as it should be, because Death is very likely the single best invention of Life. It

ANNA TULCHINSKYhttp://www.blogger.com/profile/10191212242861257630noreply@blogger.com0tag:blogger.com,1999:blog-1257431558657022350.post-1410400377355704992011-04-05T14:47:00.000-04:002011-04-05T14:47:25.868-04:00

Many people believe that if you stop paying monthly fees to an SEO firm, your positioning on Google will drop. If you understand what is involved in an SEO project, you would understand why this is an expensive myth many SEO firms would like you to believe in. In a nutshell, SEO involves three things: Content of your website (pages and articles containing unique content devoted to the area of

ANNA TULCHINSKYhttp://www.blogger.com/profile/10191212242861257630noreply@blogger.com0tag:blogger.com,1999:blog-1257431558657022350.post-66622931238727776062011-01-19T15:21:00.002-05:002011-04-05T14:24:20.113-04:00

Everyone knows that SEO entails link building. In fact, link building is the most important part of SEO. But what kind of links? Any links, from any website? Well, the answer is any link is good to have but links from specialized reputable websites in the field of your desired keywords is what will affect your SEO in the most noticeable way. Define "related" and "reputable" websites. "

ANNA TULCHINSKYhttp://www.blogger.com/profile/10191212242861257630noreply@blogger.com0tag:blogger.com,1999:blog-1257431558657022350.post-56892167376042136202011-01-16T10:04:00.000-05:002011-01-16T10:04:50.398-05:00

My SEO Ottawa website is getting old, but I have an emotional attachment to it, so I don't want to redesign or change it. Instead, I created a new search engine optimization site - SEO Tart. I wanted to free myself from the burden of the business style presentation and have a fun site with tons of useful SEO information. I still maintain that SEO is easy and fun and anyone can learn how to do

ANNA TULCHINSKYhttp://www.blogger.com/profile/10191212242861257630noreply@blogger.com0tag:blogger.com,1999:blog-1257431558657022350.post-83317561750056731942011-01-12T10:54:00.000-05:002011-01-12T10:54:51.581-05:00

Yesterday I got a call from a sales person asking if I need help closing on my customers. I politely refused. During the conversation he informed me that one of Ottawa's most prominent website design agencies receives 25 registrations per day. They are on the 1st page on Google for "website design Ottawa". Here are some of the new websites our designers built: Website design Ottawa Renovations

ANNA TULCHINSKYhttp://www.blogger.com/profile/10191212242861257630noreply@blogger.com0tag:blogger.com,1999:blog-1257431558657022350.post-91852352364614351822010-11-26T16:47:00.000-05:002010-11-26T16:47:02.010-05:00

Website design for SEO using Joomla is a bliss - Joomla Bliss! Create 3 levels of your main menu Use 3 column layout Add severla modules on each columns, each with links Use a calendar of events with proper URIs (i.e. search engine friendly) Use aliased with keywords Install a site map component Buy iJoomlaSEO and work your keyword magic into various elements of the site's hierarchy and copy

ANNA TULCHINSKYhttp://www.blogger.com/profile/10191212242861257630noreply@blogger.com0tag:blogger.com,1999:blog-1257431558657022350.post-2128078629705215202010-08-14T17:37:00.000-04:002010-08-14T17:37:32.220-04:00

How long is too long to close on a customer? Not sure what other web designers are experiencing in Ottawa, but we certainly noticed an unpleasant trend this summer: it takes much longer to sign a contract. People seem to think much harder before parting with their money than before. And this includes some well off people, like lawyers and dentists. I've had two occasions already when the client

ANNA TULCHINSKYhttp://www.blogger.com/profile/10191212242861257630noreply@blogger.com0tag:blogger.com,1999:blog-1257431558657022350.post-15744648629517472062010-06-23T23:08:00.001-04:002010-06-24T06:35:11.001-04:00

This is great! iPhone4 has just been released and will start selling tomorrow. iPad has been selling 10 million pieces per months. Lets not forget the darling iPod! Now iPhoneOS morphs into iOS. Safari5 is coming out. C'mon, what happened here, gotta stay with the brand: iSafari anyone? I'd say, register domain names: iVodka, iBeer, iBook - oops, it is already a  prodrecognized product!).

ANNA TULCHINSKYhttp://www.blogger.com/profile/10191212242861257630noreply@blogger.com0tag:blogger.com,1999:blog-1257431558657022350.post-64081346033582358902010-06-10T11:09:00.002-04:002011-01-16T10:06:04.039-05:00

Why Not Use Proprietary Content Management Systems (CMS) This week I had a meeting with a business owner here in Ottawa who was looking for order SEO for his website. He told me that they are using a proprietary content management system for his website that was provided to him by his web design firm. "Oh, no", I said to myself. A web content management system (CMS) is a must for any website

ANNA TULCHINSKYhttp://www.blogger.com/profile/10191212242861257630noreply@blogger.com0tag:blogger.com,1999:blog-1257431558657022350.post-90032661150093469932010-04-22T11:57:00.000-04:002010-04-22T11:57:52.332-04:00

It has been noted that the anchor text embedded in the hyperlinks adds a lot of SEO value - and it still holds true. It seems now more than ever. We recently launched Joomla Bliss, our website design Ottawa shop, and we are now doing directory registrations for it. There aren't too many Canadian directories!  And there aren't too many for web design and Internet Marketing. In my view directory

ANNA TULCHINSKYhttp://www.blogger.com/profile/10191212242861257630noreply@blogger.com0tag:blogger.com,1999:blog-1257431558657022350.post-15396383881388121892010-04-05T20:54:00.004-04:002010-04-05T21:01:25.885-04:00

We just completed a link building package for a client. I was pleasantly surprised to see that directory links now seem to give a faster boost to a website positioning on search engines, especially Google, than other types of links. Registering in Yahoo! directory alone - for $299 per year mind you! - boosts your site's positioning significantly. So much for Google's grudges against paid links.

ANNA TULCHINSKYhttp://www.blogger.com/profile/10191212242861257630noreply@blogger.com0tag:blogger.com,1999:blog-1257431558657022350.post-51566299295015804362010-01-29T11:48:00.004-05:002010-01-29T12:02:03.891-05:00

Over the last two years, at our Ottawa SEO consultancy we began offering website design services. This year, we decided to branch it out into a separate business - Joomla Bliss.Why Joomla?There are number of reasons. Some of the most important ones are these:1) Joomla has the largest support and development community among all other content management systems. There are thousands of free and

ANNA TULCHINSKYhttp://www.blogger.com/profile/10191212242861257630noreply@blogger.com0tag:blogger.com,1999:blog-1257431558657022350.post-79032547372617542052010-01-04T13:02:00.009-05:002010-01-09T12:12:19.256-05:00

Pages indexed by Google is one of the most important factors in SEO. What's interesting is that Google does "see" all pages on a site but it does not include all of them in its index. Yahoo, on the other hand, seems to index all pages that it sees.To find what Google has indexed on your site, go to Google and then type in the search bar the following: site:www.yoursite.com . Note, there is no

ANNA TULCHINSKYhttp://www.blogger.com/profile/10191212242861257630noreply@blogger.com0tag:blogger.com,1999:blog-1257431558657022350.post-26678619603703779142009-12-08T16:34:00.008-05:002010-01-09T12:07:42.850-05:00

Search Engine Optimization (SEO)SEO is a set of techniques that one needs to apply to one's website to make it search engine friendly. There is also a set of techniques one needs to do to increase the site's popularity (i.e. back links). All this is done in relation to a particular set of keywords. In other words, you can't SEO-optimize a site in general. You would always SEO-optimize it for

ANNA TULCHINSKYhttp://www.blogger.com/profile/10191212242861257630noreply@blogger.com0tag:blogger.com,1999:blog-1257431558657022350.post-81473839071006095012009-04-22T14:30:00.005-04:002009-04-30T10:27:39.797-04:00

To do a quick SEO audit on a site, you need to check the following metrics:- PageRank (PR) given by Google- number of pages indexed by major search engines (this metric is called "search engine saturation"): Google, Yahoo, and MSN- number of back links indexed by major search engines (this metric is called "link popularity").How to check SEO metrics on Google and Yahoo:To check indexed pages and

ANNA TULCHINSKYhttp://www.blogger.com/profile/10191212242861257630noreply@blogger.com1tag:blogger.com,1999:blog-1257431558657022350.post-44602580081549023772009-04-17T11:01:00.004-04:002009-04-17T11:08:06.414-04:00

AptanaWonderful code editor. Includes remote editing via ftp. Aptana Studio is a complete web development environment that combines powerful authoring tools with a collection of online hosting and collaboration services that help you and your team do more. GimpExcellent photo editor and general bitmap tool. GIMP is the GNU Image Manipulation Program. It is a freely distributed piece of software

ANNA TULCHINSKYhttp://www.blogger.com/profile/10191212242861257630noreply@blogger.com1tag:blogger.com,1999:blog-1257431558657022350.post-88451115787779957302009-04-04T17:40:00.002-04:002009-04-04T18:24:43.645-04:00

You've probably heard about Wordtracker by now. It is one of the industry's oldest keyword research and analysis tools. I've used them for years and have always been satisfied with the findings. They used to charge $8 per day, which was a perfect option for small business owners who only have one website to look after, and one day was more than sufficient for a simple keyword research. A couple

ANNA TULCHINSKYhttp://www.blogger.com/profile/10191212242861257630noreply@blogger.com0tag:blogger.com,1999:blog-1257431558657022350.post-75830793881724293982008-10-31T13:24:00.003-04:002009-04-17T11:08:41.618-04:00

Search Engine Optimization (SEO) may be a time consuming project, but it does not need to be expensive. It all depends on how eager you are and whether or not you are prepared to do some homework. In times of economic crisis, I think, we'll find more and more people willing to do their own homework so cut costs and save money.Before we talk about how to conduct a successful SEO project on a shoe

ANNA TULCHINSKYhttp://www.blogger.com/profile/10191212242861257630noreply@blogger.com0tag:blogger.com,1999:blog-1257431558657022350.post-10758862297132513232008-09-19T10:17:00.005-04:002008-10-20T16:11:11.746-04:00

If you are responsible for lead generation campaigns at a B2B company, white papers and case studies would always be your best SEO tools.Assuming that you have already done your keyword analysis, here are some of the things you need to do in order to achieve good SEO results with your white papers and case studies:1. Try to get your site to contain as many static pages as possible (indexable URLs

ANNA TULCHINSKYhttp://www.blogger.com/profile/10191212242861257630noreply@blogger.com0tag:blogger.com,1999:blog-1257431558657022350.post-83977505633861451872008-04-28T13:01:00.001-04:002008-04-28T13:02:59.329-04:00

SAN FRANCISCO — Google researchers say they have a software technology intended to do for digital images on the Web what the company’s original PageRank software did for searches of Web pages.On Thursday at the International World Wide Web Conference in Beijing, two Google scientists presented a paper describing what the researchers call VisualRank, an algorithm for blending image-recognition

ANNA TULCHINSKYhttp://www.blogger.com/profile/10191212242861257630noreply@blogger.com0tag:blogger.com,1999:blog-1257431558657022350.post-17781076121045310022008-04-09T16:35:00.002-04:002008-04-09T16:39:51.149-04:00

Another shot has been fired in the bitter battle between Microsoft and Yahoo.The Internet company plans to announce Wednesday afternoon that it will begin a test advertising partnership with Google, people briefed on the plan told DealBook. In the experiment, expected to last for two weeks and applying only to users in the United States, Yahoo will display Google-provided ads alongside its own

ANNA TULCHINSKYhttp://www.blogger.com/profile/10191212242861257630noreply@blogger.com0tag:blogger.com,1999:blog-1257431558657022350.post-12558622686462472002008-03-31T14:16:00.003-04:002008-03-31T14:25:06.554-04:00

Companies that provide services for improving Web sites' search-engine rankings and running effective search-engine ad campaigns have a new competitor: Google.Bundled in the DoubleClick acquisition came Performics, which provides search-engine marketing (SEM) and search-engine optimization (SEO) services.This has created concern for SEM and SEO service providers, which now face Google, a key

ANNA TULCHINSKYhttp://www.blogger.com/profile/10191212242861257630noreply@blogger.com0tag:blogger.com,1999:blog-1257431558657022350.post-24317600288844768502007-12-16T22:33:00.000-05:002007-12-17T07:27:15.924-05:00

Google is to go head-to-head with Wikipedia, the web’s largest reference work, in a clash of two of the internet’s most powerful brands.A new Google service, dubbed knol, will invite “people who know a particular subject to write an authoritative article about it”, Udi Manber, a Google engineer, said.Like Wikipedia, articles in knol (the name derives from “knowledge”) will be free to read online.

ANNA TULCHINSKYhttp://www.blogger.com/profile/10191212242861257630noreply@blogger.com0tag:blogger.com,1999:blog-1257431558657022350.post-83559594849648406032007-10-05T11:49:00.001-04:002011-01-16T10:07:45.174-05:00

If you are responsible for marketing lead generation campaigns at a B2B company, white papers and case studies would always be in the center of your attention. White papers and case studies is something your site's visitors (aka potential customers) will always read if they are serious about buying your type of product or services. Every purchasing decision is accompanied by research of

ANNA TULCHINSKYhttp://www.blogger.com/profile/10191212242861257630noreply@blogger.com0tag:blogger.com,1999:blog-1257431558657022350.post-3230439390637576802007-09-27T20:22:00.000-04:002007-09-27T20:32:08.064-04:00

Finally, free presentation software from Google as part of the Google Docs suite. The Google Docs service is free but you will have to create a user name and password. Once logged in, click on 'New' and then click on 'Presentation'.The software is compatible with all popular browsers and can be shared by multiple users, eliminating version control headache. You can upload images, change

ANNA TULCHINSKYhttp://www.blogger.com/profile/10191212242861257630noreply@blogger.com0tag:blogger.com,1999:blog-1257431558657022350.post-36386259579094924272007-09-25T14:57:00.001-04:002007-09-26T11:12:19.999-04:00

In the last couple of weeks I received 12 customer leads via my main website at http://www.annatulchinsky.com . Most of those leads were from small business owners who were trying to find an affordable SEO consultant or service provider. I know that my rates do not exceed industry average, in some cases they are lower than average SEO consulting rates. I am able to offer lower SEO consulting

ANNA TULCHINSKYhttp://www.blogger.com/profile/10191212242861257630noreply@blogger.com0tag:blogger.com,1999:blog-1257431558657022350.post-61836651269889024002007-09-20T10:54:00.000-04:002007-09-20T12:35:35.439-04:00

If you have a specialized website or a blog where you publish new content regularly, don't forget to add a feed to it. News feeds come in different standards, with RSS being the most popular one.Adding a feed to your blog is very easy, especially if you are hosting your blog on large platforms like Blogger or Word Press. In this case, you simply need to check the right box in your management

ANNA TULCHINSKYhttp://www.blogger.com/profile/10191212242861257630noreply@blogger.com0tag:blogger.com,1999:blog-1257431558657022350.post-51621775859025965982007-09-19T11:59:00.000-04:002007-10-05T11:48:48.005-04:00

One of the best ways to SEO optimize a B2B website is to focus on the company's marketing collateral. As rule, B2B companies do not have a flexible infrastructure that would allow for a full-scale SEO optimization project on the fly, because this type of projects requires close collaboration between multiple teams, demanding a fair amount of project management effort. Given that websites are

ANNA TULCHINSKYhttp://www.blogger.com/profile/10191212242861257630noreply@blogger.com0tag:blogger.com,1999:blog-1257431558657022350.post-83498147171693742302007-09-19T10:43:00.000-04:002007-09-19T17:06:57.248-04:00

In another step to extend its dominance of online advertising, Google said Monday that it would begin selling ads on Web pages that are viewed on cellphones.The company said that its new product, AdSense for Mobile, would establish a cellphone advertising network in which Google would match ads with the content of mobile Web pages, much as it does online.Other Internet giants, including Yahoo and

ANNA TULCHINSKYhttp://www.blogger.com/profile/10191212242861257630noreply@blogger.com0tag:blogger.com,1999:blog-1257431558657022350.post-27781617123408299012007-09-18T16:40:00.001-04:002007-09-19T10:42:47.128-04:00

Google is seizing on the popularity of widgets — small online tools that function like mini-Web sites — for its latest push into advertising. The online giant will announce today a Gadget Ads program that will provide tools for advertisers to run widget ads in Google’s AdSense network. Marketers can use space within these display ads on Google’s network to show videos, offer chats with

ANNA TULCHINSKYhttp://www.blogger.com/profile/10191212242861257630noreply@blogger.com0tag:blogger.com,1999:blog-1257431558657022350.post-20258869303056279282007-09-18T16:40:00.000-04:002007-09-20T12:14:47.771-04:00

If you have a business and a website and wondering whether or not you need a blog, the answer is 'yes'. All other reasons aside, one great reason to have a blog is that it can boost your search engine optimization (SEO), i.e. your positioning on search engines. Link building is essential for successful SEO. Every link pointing at your site adds value to your site's ranking by search engines.

ANNA TULCHINSKYhttp://www.blogger.com/profile/10191212242861257630noreply@blogger.com0tag:blogger.com,1999:blog-1257431558657022350.post-71354432605261717812007-09-14T14:22:00.000-04:002007-09-19T17:36:09.820-04:00

As reported by TechCrunch, blogs are officially media. In two determinations handed down on September 4, 2007, the US Federal Election Commission (FEC) found that political blogs and bloggers are media for the purposes of US Electoral Law.The blogosphere is shaking its head and giggling, since blogs have been one of the most reliable sources of information for a few years already. Everyone knows

ANNA TULCHINSKYhttp://www.blogger.com/profile/10191212242861257630noreply@blogger.com0tag:blogger.com,1999:blog-1257431558657022350.post-78695710548050900942007-09-12T12:44:00.001-04:002011-01-16T10:02:16.137-05:00

If you are starting a new business and haven't yet registered a domain name for your future website, here are a few things that you can do to ensure your site is found by visitors: Purchase a 1-day subscription for WordTracker and do a reality check on the keywords you want to to focus on. When I source new contracts for my firm, I often visit job boards to see what kind of skills are in demand,

ANNA TULCHINSKYhttp://www.blogger.com/profile/10191212242861257630noreply@blogger.com3