Quick SEO Audit: How to Check Your Main SEO Metrics

To do a quick SEO audit on a site, you need to check the following metrics:

- PageRank (PR) given by Google
- number of pages indexed by major search engines (this metric is called "search engine saturation"): Google, Yahoo, and MSN
- number of back links indexed by major search engines (this metric is called "link popularity").

How to check SEO metrics on Google and Yahoo:

To check indexed pages and links on Google and Yahoo, you can use these sites:

- website.grader.com
- marketleap.com

You can also check directly with Google and Yahoo. Enter the following information into the search bar on these search engines (no spaces):

site:www.yourdomainname.com
link:www.yourdomainname.com

Note that Google never shows the right number of links it had indexed for your site (always considerably fewer). Yahoo, on the other hand, shows all back links it finds.

How to check backlinks on MSN - April 2009

For MSN, the word is that they no longer show backlinks data. But I tried one thing for my client, and I think it worked. I entered this information into the MSN search bar: who links to www.myclientsite.com. I checked the results on every page manually, and they seem to be all valid, i.e. MSN showed me approximatley the same number of links pointing to my client's site from other websites as did Google. One small glitch was that it included two internal links in the results, but this is common for all backlinks checker tools; they are never precise.

If you need help with SEO or SEO training, contact me at http://www.annatulchinsky.com