Aug 14, 2010

Website Design Ottawa

How long is too long to close on a customer?

Not sure what other web designers are experiencing in Ottawa, but we certainly noticed an unpleasant trend this summer: it takes much longer to sign a contract. People seem to think much harder before parting with their money than before. And this includes some well off people, like lawyers and dentists. I've had two occasions already when the client took almost three months to sign up, and not for large and expensive web design project; we are talking $1500 web design projects.

With SEO, I also noticed that most clients prefer it if you charge them a certain amount per month. For some reason paying for something for an indefinite period of time gives them confidence. They are afraid to understand that with SEO there is little maintenance required, you don't need to do much to maintain your ranking, once youj've achieved it. Some work might be required, yes, mostly link building (which you can do on your own if you care to spend 45 min once a month, this is all it takes for most small businesses). After the initial investment, the maintenance fees should not be as high and you should definitely not be paying for SEO indefinitely... I guess clients follow the infamous classical logical fallacy "if everyone is charging monthly fees for SEO, they can't all be liers". (wishful thinking). Oh, well, a little research can save them thousands of dollards..but hey, good for my fellow SEO agents, right?

Your Ottawa SEO here..

My new SEO website, just for fun (okay, okay, not just for fun, we are testing some ideas).