Google Plus - Facebook Minus

The much-maligned Google Plus has received copious amounts of attention in the past couple months after becoming the number-two social network in the world. A report released by GlobalWebIndex, a collection of market research on web usage conducted by London-based consultancy Trendstream, found that Google Plus had accumulated 343 million active users by January 2013, up from 90 million total users a year before. This massive surge means that Google Plus has passed Twitter (288 million active users) but is still a distant second to Facebook (693 million active users).

Speculation about Google Plus’s future growth, the end of the social network’s “ghost town” image, and rumors of “Facebook Fatigue” tended to be the topics discussed in the flurry of blog posts that followed GlobalWebIndex’s announcement. Unfortunately, little time was spent looking into the reasons why Google Plus has grown so rapidly and become a force to be reckoned with in an industry that has killed off many seemingly strong products in the past.

This is good. Facebook is a monopoly, and clearly, it is not going anywhere anytime soon. But like with any monopoly, it is good to have an opposition to it. 

At Joomla Bliss, my website design company in Ottawa, we find it hard to find time to create useful and meaningful content to our main website for our existing and prospective client, but there is also LinkedIn, Facebook and now Google Plus. And don't forget Pinterest!! We really wanted to avoid useless reproduction of the same info, but soon we will have no choice, so we will be copying and pasting snippets of texts from one place to another, like everyone else..